Reuters Brand Attribution Guidelines

Reuters news and information is of the highest quality and editorial integrity, and the Reuters name and brand is a distinguishing mark of excellence. The Reuters Brand Attribution Guidelines are part of your Agreement with Reuters and protect the strength of the Reuters brand. Capitalized terms used in these Reuters Brand Attribution Guidelines have the same meaning as in your Agreement.

Maintain Copyright Notices and Credits to Individuals, Reuters or Third Party Providers

You may not remove or conceal any copyright, trade mark or other proprietary notice included with or incorporated into any item of Content provided in a Reuters Service.

If any item of Content delivered by Reuters carries a Reuters credit or a Third Party Provider credit, and you reproduce a substantial part of such item in your Client Property, you must clearly and prominently display a credit to Reuters or the relevant Third Party Provider. Reproduction of a “substantial part” shall mean use of any item of Content by incorporating it into the Client Property as it was provided by Reuters or by making only insubstantial alterations to it.

Where any picture or graphic is credited to any individual (in addition to Reuters or any Third Party Provider), you must clearly and prominently display such credit (for example, REUTERS/Jane Doe, where “Jane Doe” is the name of the photographer).

Where any text story is used in the Client Property substantially as it was provided to you, you will maintain the original Reuters dateline and author credit (i.e., the byline) that appears together with the story. 

While you generally are not required to credit Reuters for video or live video Content incorporated into your Client Property, in specific circumstances, credit to a Third Party Provider may be required, as specified in your Agreement or in the Restrictions accompanying the item of Content.

Indentify Reuters or Third Party Provider as Source of Information

In any circumstance in which you use Content from a Reuters Service as a source of facts, figures, statements, quotes, background information or other elements originating from the Content and combining it with non-Reuters provided material to create new materials, you will make best efforts, in those new materials, to attribute or otherwise identify Reuters or the relevant Third Party Provider as the source of that information.

As a reminder, you are strictly prohibited from using the Content to produce any materials that alter or distort the editorial meaning of the Content, including when your materials are produced with the assistance of AI-enabled software or tools.  Therefore, when your materials include attribution to Reuters or any Third Party Provider in compliance with these Brand Attribution Guidelines, your materials must be factually accurate, and, in the event your materials are inaccurate or misleading, your materials must be immediately corrected, updated or withdrawn.  Where inaccurate or misleading materials were produced by or with the assistance of AI-enabled software or tools, you will take prompt corrective action or will cease using the Content in connection with such production.

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