Discover Hong Kong
The Challenge
To produce compelling, multimedia content covering Hong Kong’s top tourist attractions, services and experiences and to distribute it to the world’s leading publishers.
The Solution
We put together an experienced editorial team consisting of two senior multimedia producers and a creative director specialising in travel, entertainment and sports to cover nine key events selected by the Hong Kong Tourism Board (HKTB).
mins of on-air usage for Food Trucks campaign
publisher hits generated across the deal
publisher downloads for HK Cyclothon
Pictures and stories
Reuters produced 20+ images and one story per event. Our editorial team collaborated closely with the HKTB throughout the campaign to ensure the content remained relevant to the client. The events approved by the HKTB included the International Dragon Boat Carnival, HK Cyclothon, HK Wine and Dine Festival, HK Chinese New Year Celebrations, HK Arts Month and HK Food Trucks Campaign.
Distribution
All content was edited, captioned, coded and distributed to the global media via Reuters platforms, reaching more than 2,500 clients. All content is archived on a dedicated HKTB branded channel on Media Express so that the global media can access and download HKTB content at anytime throughout the campaign period.
