Reuters exclusively reports Britain’s Kantar nears $1.5 billion deal to buy Vista-backed Numerator

Reuters exclusively reported that British market research firm Kantar is in final talks to buy U.S. rival Numerator from Vista Equity Partners in a deal worth about $1.5 billion. The deal, expected to be announced imminently, will see Kantar taking full control of the U.S. firm which specializes in providing market intelligence and has been backed by buyout fund Vista since 2017.