Reuters provides insight on ‘Paw Patrol’ unleashed: Behind ViacomCBS’s plan to take on Disney

Reuters took readers on a deep dive into how, when ‘Paw Patrol: The Movie’ hit theaters and the Paramount+ streaming service, it kicked off one of ViacomCBS’ most ambitious efforts to take on Disney. The strategy is the highest-profile example yet of a game plan to build out its kids’ franchises and use their success to help become a credible competitor in the war for subscribers at a time when consolidation in the industry is leaving the company at a disadvantage.