Reuters reveals General Motors targets China's urban rich with luxury imports | Reuters News Agency
Business & Finance

Reuters reveals General Motors targets China’s urban rich with luxury imports

Reuters exclusively revealed General Motors is planning to target well-heeled consumers in China’s megacities with niche, luxury imports to generate buzz around its American brands.  Sales of its flagship Buick, Cadillac and Chevrolet brands have slumped by a third over the past five years to 1.3 million cars a year as consumers snap up smart electric vehicles made by home-grown firms such as Xpeng, Nio and BYD.

Article Tags
Topics of Interest: Business & Finance
Type: Reuters Best
Sectors: Equities
Regions: Asia
Countries: China
Win Types: Exclusivity
Story Types: Exclusive / Scoop
Media Types: Text
general motors
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