Reuters exclusively revealed General Motors is planning to target well-heeled consumers in China’s megacities with niche, luxury imports to generate buzz around its American brands. Sales of its flagship Buick, Cadillac and Chevrolet brands have slumped by a third over the past five years to 1.3 million cars a year as consumers snap up smart electric vehicles made by home-grown firms such as Xpeng, Nio and BYD.
Business & Finance
Reuters reveals General Motors targets China’s urban rich with luxury imports
08 September 2022, 6:03 pm 1 minute
Article Tags
Topics of Interest: Business & Finance
Type: Reuters Best
Sectors: Equities
Regions: Asia
Countries: China
Win Types: Exclusivity
Story Types: Exclusive / Scoop
Media Types: Text