Reuters detailed how, from personal music players to game consoles, Sony Group has often gambled in order to be a pioneer, but a leap into electric cars could take the risks to a new level for the Japanese consumer tech giant. While investors were wowed when Chief Executive Kenichiro Yoshida told a Las Vegas tech fair the company was setting up Sony Mobility, its stock fell 7% as they contemplated the challenge of delivering EVs packed with sensors, consumer electronics and entertainment offerings. The primary goal of Sony-branded cars, analysts say, is to create an autonomous connected vehicle for services such as car sharing and ride hailing, which could eventually outstrip automobile sales.
Business & FinanceTechnology
Reuters reveals Jumping on EV wagon represents risky ride for tech pioneer Sony
06 January 2022, 10:00 am 1 minute
Article Tags
Topics of Interest: Business & FinanceTechnology
Type: Reuters Best
Sectors: Business & FinanceRetail & Consumer GoodsTechnology
Regions: Asia
Countries: Japan
Media Types: Text
Customer Impact: Important Regional Story