Reuters Imagen, a leading provider of intelligent media asset management solutions, announced today that it has been named the official supplier of the Esports World Cup’s (EWC) Media Lobby, the centralized platform hosting and distributing all live and archived content to media partners, rights holders and publishers worldwide.
Reuters Imagen will provide the digital backbone of EWC’s global media operations to deliver instant, secure and searchable access to high-quality media assets in real-time, regardless of location. From match footage and highlight reels to player interviews and behind-the-scenes content, the platform enables stakeholders to tell richer stories, engage audiences faster and maximize the value of premium esports content.
“The Esports World Cup commands a truly global audience, and media stakeholders need rapid, reliable access to the best possible content,” said David Wilkinson, Head of Reuters Imagen. “By powering the EWC Media Lobby, Reuters Imagen ensures that the world’s leading publishers and rights holders can discover, retrieve and deliver compelling material at speed and at scale.”
Taking place in Riyadh, Saudi Arabia, the Esports World Cup 2026 is the largest international esports tournament globally, bringing together elite teams and players competing for record-breaking prize pools and global recognition. With Reuters Imagen at the core of its media operations, the EWC is equipped to meet surging demand for timely, high-production-value content across broadcast, digital and social channels.
By supporting instant discovery and distribution across a robust, secure infrastructure, Reuters Imagen continues to redefine how premium sports content is managed, distributed and monetized—helping rights holders and media partners unlock new efficiencies and audience growth.
Media Contact:
Heather Carpenter
Heather.Carpenter @ tr.com