The death of HRH Prince Philip was one of the biggest global stories of 2021 so far, reaching an audience in the hundreds of millions.
COVID-19 restrictions meant that what would normally have been a state funeral was reduced to an intimate service attended by a small number of members of the Royal Family. The restrictions also prevented many broadcasters from travelling to the UK to cover the event, or traveling in large numbers.
Partnership with Reuters meant that despite not being able to cover the event themselves, well over 1,000 broadcasters were able to leverage Reuters coverage of the key developments from the Prince Consort’s death to his burial just over a week later.
Reuters delivered live signals of the funeral of Prince Philip on 17 April at St George’s Chapel in Windsor to customers around the world, allowing millions of viewers to watch the event live. Reuters also provided profiles, reactions, commentary and context.
The news of the Duke’s death was first reported by Reuters, and Reuters was also first with visuals and reaction. Reuters was the only news agency that provided Prime Minister Boris Johnson’s announcement of Prince Philp’s death live, meaning within minutes of the news breaking, dozens of broadcasters devoted their schedules to dedicated programming.
In the United States, Reuters video of the breaking news was used extensively, running on every network.
With a robust visuals offering of more than 1,600 images and over 200 video stories delivered each day, Reuters covers the real world in real time.
[Reuters PR Blog Post]
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