Reuters announced today that it has teamed up with Amazon Web Services (AWS) to demonstrate a next-generation video distribution technology that has the potential to revolutionize the broadcast industry. Reuters and AWS will showcase the results of the workflow at IBC 2025, showing how using cloud technology from AWS can move video footage through the distribution chain in seconds.

Speed and accuracy have been at the heart of Reuters journalism since its founding in 1851. At IBC, Reuters and AWS will use cloud-native architecture built on the time-addressable media store (TAMS) API specification to demonstrate seamless, real-time collaboration across global newsrooms. Developed as part of AWS’s Cloud Native Agile Production (CNAP) initiative, the new distribution workflow will show how cloud-native collaboration can redefine how news is created, exchanged and monetized.

At IBC 2025, attendees will experience a demonstration of live video feeds and footage from Reuters ingested into the TAMS store. From there, content is instantly and securely moved to other news organizations in real time, with no file transfers or duplicated storage.

“Speed, accuracy, and trust are the pillars of Reuters visual journalism. By working with AWS, we’re turning camera-to-cloud from a concept into a working reality—moving high-quality footage from the field to our producers and customers in seconds,” Mahesh Ramachandran, Head of Technology, Reuters. “This isn’t just faster; it’s a fundamental shift in how we gather, edit and distribute video. With AWS’s TAMS-based cloud architecture, Reuters producers and Reuters News Agency customers can instantly access breaking news content, getting verified visuals to audiences sooner, at lower cost and with the flexibility to scale for any story, anywhere.”

“Our cost modeling suggests that TAMS can significantly reduce fast-turnaround workflow costs for organizations like Reuters, on top of time savings,” shared Chris Swan, Principal Solutions Architect for Content Production at AWS. “Since content in these frameworks is moving between Amazon Simple Storage Service (Amazon S3) buckets in short segments, transfers can be done in parallel instead of linear. What took two hours can be done in seconds, and metadata updates happen instantly.”

At the AWS IBC Showcase Theatre, attendees will also hear from technology leaders at Reuters and other news outlets in a panel discussion that will explore the challenges that this approach solves, how they are collaborating with AWS to redefine news workflows and what new opportunities are being unlocked by adopting a cloud-native, open and interoperable approach.

Media Contact:
Heather Carpenter
Heather.Carpenter @ tr.com