Action Images

Our assignment service gives you eye-opening content in every format – for every unique requirement.

All our partners face the same challenge. The need to be constantly producing engaging content to maintain and grow audience interest across all of their social and digital platforms – across global broadcast channels and across multiple devices.

Our global network of highly-experienced production staff and writers capture every minute of the action. From your angle. From anywhere in the world. All the images, videos and narrative you need to capture the moment and satisfy your fans – and the world’s – avid appetite for sporting action.

As the sports media agency of Reuters, we have unrivaled access into the world’s newsrooms, publishers and broadcasters – giving you greater global reach than anyone else.

We are the experts in creating content that journalists want to use – with all the major newsrooms around the world depending on Reuters for mission-critical content. Our platforms are the perfect mechanism for ensuring that the world’s news publishers have easy access to your content in a familiar format.

In a crowded market, high-quality content puts you ahead of the opposition. What you do with this content is even more important than ever.

Through us, your content can be accessible everyday:

In over 3,000 newsrooms from London, New York and Tokyo to Kathmandu, Casablanca and remotest Mongolia – at real-time speed.

By 750 broadcasters in every corner of the world.

Through sponsorship, advertising or dedicated areas on 18 Reuters regional consumer sites and channels receiving 30 million unique views a month.

Satisfy the appetite for content in between the live action

Modern sports fans have an insatiable appetite to consume content. They demand to be entertained, enthralled, engaged and educated – 24/7.

Before the event, insightful live action coverage allows them to live and breathe and be fully immersed in the action. Post-event analysis refuels their excitement allowing them to relive the event – all over again.

The content we create is yours

Use as freely, widely and as effectively as you can across your own media and marketing channels. Share it with fans. Use it to grow your audiences. Enter into new markets by using it on your merchandise.

Broadcast it on all your own social and entertainment platforms. As a partner, share your content far and wide through our content distribution network.

Sell and license your content in any country

As a partner, you are supported by Reuters specialist global sales teams. Our sales force are experts at making quality content available to purchase in countless newsrooms and licensing it to maximize its value – and your return on investment.

Commercial Licensing

Handling the rights to content that you own can be a minefield. Because this is what we do day in day out, you can depend on us to do more than just create the very best quality material. We can also get you the very best deals for its’ commercial use.

To maximize the return on your investment, our rights specialists can handle requests of all shapes and sizes. And through our partner portal you will be able to both manage and view these requests – and their performance.

We understand that your brands and sponsors will also want their right of access. We can help you to serve them exactly what they want. But always on your terms.

We provide a world-class service

Sales Excellence Our global presence allows you to benefit from an unprecedented reach to media companies around the globe.

Every day we are selling content that reaches an audience of billions via:

• 3,000 client newsrooms in 122 countries
• 80 salespeople in 27 countries
• Reuters.com and 18 regional consumer sites

Distribution

Action Images have direct access to Reuters large-scale, cloud-based content distribution platforms. Optimized to be accessed from anywhere in the world, it makes thousands of assets available each day to newsrooms – at the speed of real-time news.

For over 25 years we have teamed up and partnered with all top-level leagues and associations across all major sports – all over the world.

We are the sports multimedia agency of Reuters. Although our media partnerships are a completely unique offering outside our editorial proposition, our incredibly high standard of quality remains at the core of everything we do.

We have the experience

Established in 1983, Action Images was acquired by Reuters in 2005, bringing together two major players in the sports media arena. Our specialist offering is built on an unrivaled heritage – and a vast sporting archive containing imagery dating back to the first modern Olympic Games in 1896. Today, we understand the mindset of the modern sporting fan and the fast-changing and ever-evolving media landscape.

Team up with unequaled sports expertise

Whether it’s a football match in London, a race in Singapore, or the Iditarod in Alaska, Action Images is there to highlight, capture and dramatize all the latest action in sports.

We have partnered with all the world’s top level leagues and associations

We have the experience. We also have the understanding of exactly the type of dramatic content you require to build engagement across all your channels. Raw, live, authentic footage; well-considered, orchestrated imagery; and concise text all come together to help you vocalize your point of view online and in print anywhere – and everywhere.