User Generated Content

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Leverage verified user generated content to create powerful storytelling

UGC (User Generated Content) is transforming news consumption across the globe. With thousands of user-generated videos circulating the internet every day, it can be complex to navigate. Finding trustworthy content and securing rights can be challenging and time-consuming.

UGC landscape simplified with Reuters

We make the use of UGC easy for you. We obtain, verify, and clear the licensing rights of UGC from around the world so you can use it to enhance the credibility and authenticity of your coverage.

Leverage even more UGC via Reuters with access to content from our unrivalled 9 UGC content partners, including Newsflare and Storyful.

The Reuters Difference

Engage your audiences in new ways with verified UGC

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Add perspectives to breaking news stories

Build trust with your audience by integrating first-hand footage and visuals into the coverage.

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Save time and resources

We monitor, verify and clear licensing rights of UGC 24/7 so you don’t have to.

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Exceed audience expectations

Choose from a plethora of UGC assets weekly across different news events and topics.

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Diversify your coverage

Leverage humorous or light-hearted content to offer your audiences alternative stories from the normal news cycle.

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Gain traction on your social media channels

Drive audience engagement and monetization opportunities across different channels.

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Content you can trust

We meticulously verify every UGC asset so you can use it worry-free.

UGC you can trust: Industry-leading verification

A proportion of emerging streams of UGC in circulation is fake or misleading, and is threatening trust in content. The authenticity of UGC is more critical than ever.

Reuters Visual Verification Team works day and night to verify the authenticity of the videos, so you can publish with confidence:

  • 24/7 global monitoring to source and verify content, leveraging Open Source Intelligence Techniques (OSINT)
  • Rigorous verification including geolocation, origin tracing, and meticulous metadata inspection
  • Detailed explanation of the unique verification process with every asset
  • All rights cleared ready for immediate use
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