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Authentic Visuals For Advertising & Creative Teams

Transparent licensing. Fast checkout.

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Make Your Campaigns Stand Out

Access global editorial content and archive footage dating back to 1896, searchable and licensable with transparent terms, to create campaigns that feel real, relevant and unmistakably distinctive.

Why Agencies Choose Reuters Connect

Whether you're pitching a new account, building a brand film, crafting social campaigns or responding to a client brief, find authentic, context-rich visuals fast with transparent licensing information.

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Real Visuals for Real Impact

Reuters and our partner network combine current global editorial coverage with archives spanning 160+ years. This depth lets you add credibility, cultural relevance and emotional truth to every campaign.

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Find the Right Visual, Fast

Strong search and image discovery, instant previews and powerful filtering tools help you identify campaign-fit visuals in minutes, not hours. Combine editorial imagery with archive depth and see results immediately.

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Avoid the Stock Sameness Trap

Access exclusive content from Reuters archives and premium partner collections, helping you tell richer stories with distinctive visuals, historical context and rare archival footage.

 

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Move from Discovery to Licensing Without Friction

License content instantly with self-service purchasing and secure payment for fast-moving projects. For agency and enterprise workflows, we also support invoices and purchase orders. Our specialists are available via live chat to help with usage rights, licensing and bespoke requests 24/7.

 

The Right Visuals for Every Campaign

Different campaigns require different visual approaches. A brand heritage film needs archive. A social campaign needs trends and culture. A product pitch needs context and lifestyle.

Editorial & Breaking News

Editorial & Breaking News

Stay current with global stories as they break. Reuters 2,600 journalists reporting from 165 countries capture events that shape culture and commerce in real time. Use timely, newsworthy imagery to add relevance and momentum to brand narratives.

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Archive Footage & Images

Archive Footage & Images

Over a century of global history available for licensing. Build context. Reference cultural moments. Add historical perspective. Visual depth that generic stock can't match.

Newly Digitised Assets

Newly Digitised Assets

Continuously restored footage from Reuters bureaux worldwide. Previously unseen visuals that add freshness and uniqueness to campaigns. New content added monthly.

Aerials, Landscapes & Scene-Setting

Aerials, Landscapes & Scene-Setting

Sweeping city views, landmarks, establishing shots and location-specific visuals. Perfect for brand films, environmental storytelling and geographical context.

Portrait & Lifestyle Content

Portrait & Lifestyle Content

Real people, real moments, real diversity. Authentic human storytelling that reflects genuine cultures and perspectives, not staged approximations.

One Platform. Millions of Licensable Assets.

Access instantly downloadable content with transparent licensing information:

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1.3 Million+ Rushes

Editorial rushes and archive video from daily news to 160+ years of history

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85 Million+ Images

Iconic images spanning breaking news, archive, lifestyle and cultural moments

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200+ Locations

Global editorial network plus deep regional and cultural archives

Built for Advertising Teams

How it works

1
Discover
Search Reuters Connect for campaign-fit visuals. Use keywords, categories, date ranges and collections. Preview instantly.
2
License
Review licensing terms upfront, including territories, duration, usage types, and release status for content with people. Self-serve checkout for quick turnarounds, or invoice/PO support for procurement workflows.
3
Create
Download your assets and integrate them directly into your workflow. You've already reviewed licensing terms, so your legal team can move quickly. Move to production with confidence.

Create Distinctive Campaigns with Confidence

Access authentic, context-rich visuals from Reuters and partners. Find what you need fast. License with clarity. Create with confidence.

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Frequently Asked Questions

What is Reuters Connect?

Reuters Connect is a content licensing platform giving advertising teams, agencies and marketing professionals access to Reuters editorial content, historical archives, images and material from premium content partners through a single searchable platform. All content comes with transparent licensing information.

What types of visuals are available?

Reuters Connect offers editorial video and photographs covering breaking news, cultural moments, historical archives dating back to 1896, aerial footage, landscapes, portrait and lifestyle content, and newly digitised assets from Reuters bureaux worldwide.

Can I license visuals instantly?

Yes. Most assets are available for instant licensing through self-serve checkout. For complex requirements, our specialists are available via ReutersNewsAgencySales@thomsonreuters.com.

Do you support purchase orders and invoicing?

Yes. Reuters Connect supports agency procurement workflows including purchase orders, invoicing, cost codes and internal approval processes. We also provide a Live Chat function for enquiries.

Can I access content from providers other than Reuters?

Yes. Reuters Connect includes content from a range of premium partners, giving you access to more visuals from a single platform.

How do I get started?

Visit Reuters Connect and create your account. You can browse, search and preview assets immediately. Licensing begins when you're ready.

Who should use Reuters Connect?

Advertising agencies, creative teams, in-house brand departments, media buyers, and marketing organisations looking for authentic, context-rich visuals for campaigns, pitches, social content and brand films.

How often is new content added?

Daily updates via Reuters' global news service (2,600+ journalists from 165 countries). Monthly additions through our ongoing archive digitisation programme. Plus continuous content from partner suppliers.

What licensing options are available?

Reuters Connect offers flexible licensing terms covering different uses, from digital campaigns to broadcast. Licensing terms clearly specify territories, usage duration and format. Custom licensing support available for specific campaign requirements.

Are still images available as well as video?

Yes. Reuters Connect provides access to both video and still photography, with millions of archive images plus daily editorial coverage across all visual formats.

What makes Reuters content different from generic stock?

Reuters content comes from 2,600 journalists covering 160+ countries. It captures real moments, real people and real culture as they happen. Plus our archives go back to 1986, giving you historical depth and authenticity that generic stock imagery can't match.