As part of the official programme, Reuters hosted a panel exploring how sports journalism can build reach and loyalty.

Titled From local teams to global streams: leveraging sports coverage for audience engagement, the session was moderated by Bruce Odle, President of Imagn Images, and featured Frank Pingue, Sports Editor at Reuters, alongside Mike Kilian, New York State Editor at USA TODAY Network.

The discussion focused on how publishers can stand out in an increasingly competitive sports news environment. Panelists shared practical approaches that move beyond traditional game recaps, from the power of striking visuals and short‑form video to locally relevant storytelling around major global moments such as the upcoming 2026 FIFA World Cup.

If you didn’t have a chance to connect with the team in Austin, or if you’d like to continue the conversation, we’d love to hear from you.
Please reach out to NewsAgency@ThomsonReuters.com, and a member of our team will be in touch.

You can also explore Reuters’ coverage of the FIFA World Cup 2026 to learn more about our global sports reporting and how newsrooms are approaching coverage of one of the world’s biggest sporting events.