Voice usage is rising and reducing friction in many aspects of life, including making news consumption easier.
There are clear development opportunities for news publishers to embrace this rapidly expanding area of audio and voice technology. Reuters enlisted Modev to conduct a survey, to identify future challenges and opportunities for the industry and to inform the strategies for voice technology. This report summarizes its findings.
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Audio trends you need to know about
84%
expect voice tech spending to increase in the next 12 months
23%
produce or use audio content on a daily basis
67%
believe the biggest growth potential is in advanced skills and actions
80%
believe voice-connected homes will become the norm